BETOCLIC
BETOCLIC
BETCLIC IS A BRAND THAT BREAKS BARRIERS AND CHALLENGES CONVENTIONS. THE MILLENNIUM ESTORIL OPEN IS THE OPPOSITE. AT AN EVENT SPONSORED BY THE BRAND, WE NEEDED A BRAND ACTIVATION THAT PROVED TENNIS CAN ALSO BE FUN, ACCESSIBLE AND RELEVANT TO A NEW GENERATION - AND THAT ETIQUETTE CAN STILL HAVE ATTITUDE.
HOW? PEOPLE SAY THE ESTORIL OPEN IS ONLY FOR THE ELITE. WE AGREE. BUT WE BELIEVE ANYONE CAN PLAY THE PART. BY DEMOCRATIZING THE “BETO” CODE, WE MADE EVERYONE PART OF THE CLUB. BECAUSE WHEN EVERYONE FITS THE LABEL, THE LABEL STOPS EXISTING.
CLIENT
BETCLIC X CCP
BETCLIC X CCP
Creative Challenge
Creative Challenge
Year
2026
2026
CLARICE HASLER
Marta Carrilho
Marta Carrilho
BETOCLIC
BETCLIC IS A BRAND THAT BREAKS BARRIERS AND CHALLENGES CONVENTIONS. THE MILLENNIUM ESTORIL OPEN IS THE OPPOSITE. AT AN EVENT SPONSORED BY THE BRAND, WE NEEDED A BRAND ACTIVATION THAT PROVED TENNIS CAN ALSO BE FUN, ACCESSIBLE AND RELEVANT TO A NEW GENERATION - AND THAT ETIQUETTE CAN STILL HAVE ATTITUDE.
HOW? PEOPLE SAY THE ESTORIL OPEN IS ONLY FOR THE ELITE. WE AGREE. BUT WE BELIEVE ANYONE CAN PLAY THE PART. BY DEMOCRATIZING THE “BETO” CODE, WE MADE EVERYONE PART OF THE CLUB. BECAUSE WHEN EVERYONE FITS THE LABEL, THE LABEL STOPS EXISTING.
CLIENT
BETCLIC X CCP
Creative Challenge
Year
2026
CLARICE HASLER
Marta Carrilho
BETOCLIC
BETCLIC IS A BRAND THAT BREAKS BARRIERS AND CHALLENGES CONVENTIONS. THE MILLENNIUM ESTORIL OPEN IS THE OPPOSITE. AT AN EVENT SPONSORED BY THE BRAND, WE NEEDED A BRAND ACTIVATION THAT PROVED TENNIS CAN ALSO BE FUN, ACCESSIBLE AND RELEVANT TO A NEW GENERATION - AND THAT ETIQUETTE CAN STILL HAVE ATTITUDE.
HOW? PEOPLE SAY THE ESTORIL OPEN IS ONLY FOR THE ELITE. WE AGREE. BUT WE BELIEVE ANYONE CAN PLAY THE PART. BY DEMOCRATIZING THE “BETO” CODE, WE MADE EVERYONE PART OF THE CLUB. BECAUSE WHEN EVERYONE FITS THE LABEL, THE LABEL STOPS EXISTING.
CLIENT
BETCLIC X CCP
Creative Challenge
Year
2026
CLARICE HASLER
Marta Carrilho