VAMOS FAZER O QUE AINDA NÃO FOI FEITO
VAMOS FAZER O QUE AINDA NÃO FOI FEITO
RIGHT BEFORE THE WORLDCUP 2026, GALP LAUNCHED ITS MAIN CAMPAIGN EMBRACING A BOLD NATIONWIDE AMBITION: "TO DO WHAT HAS NEVER BEEN DONE BEFORE" ("FAZER O QUE AINDA NÃO FOI FEITO"). FEATURING FOOTBALL STARS BERNARDO SILVA AND RICARDO QUARESMA ALONGSIDE AN ICONIC SONG COVER BY PEDRO ABRUNHOSA, THE MASTER CAMPAIGN SET THE STAGE FOR A COLLECTIVE DREAM: WINNING THE WORLD CUP.
AS A MAIN SPONSOR, GALP NEEDED A SOCIAL MEDIA ACTIVATION THAT TRANSLATED THIS HIGH INSTITUTIONAL AMBITION INTO REAL FAN ENGAGEMENT. WE ASKED: HOW CAN EVERYDAY FANS ALSO DO WHAT HAS NEVER BEEN DONE BEFORE? WE TURNED DIGITAL FEEDS AND FOOTBALL CULTURE INTO A NATIONWIDE SCOUTING MISSION FOR DOPPELGÄNGERS. HOSTED BY CONTENT CREATORS LIKE LUIS PINHEIRO, MARIANA CAOS & TOMÁS MACHADO WE TOOK 15 LOOKALIKES TO MIAMI.
CLIENT
Galp
Galp
BAR OGILVY
BAR OGILVY
Year
2026
2026
Clarice Hasler [Copywriter]
Marta Carrilho [Art Director]
Marta Carrilho [Art Director]
VAMOS FAZER O QUE AINDA NÃO FOI FEITO
RIGHT BEFORE THE WORLDCUP 2026, GALP LAUNCHED ITS MAIN CAMPAIGN EMBRACING A BOLD NATIONWIDE AMBITION: "TO DO WHAT HAS NEVER BEEN DONE BEFORE" ("FAZER O QUE AINDA NÃO FOI FEITO"). FEATURING FOOTBALL STARS BERNARDO SILVA AND RICARDO QUARESMA ALONGSIDE AN ICONIC SONG COVER BY PEDRO ABRUNHOSA, THE MASTER CAMPAIGN SET THE STAGE FOR A COLLECTIVE DREAM: WINNING THE WORLD CUP.
AS A MAIN SPONSOR, GALP NEEDED A SOCIAL MEDIA ACTIVATION THAT TRANSLATED THIS HIGH INSTITUTIONAL AMBITION INTO REAL FAN ENGAGEMENT. WE ASKED: HOW CAN EVERYDAY FANS ALSO DO WHAT HAS NEVER BEEN DONE BEFORE? WE TURNED DIGITAL FEEDS AND FOOTBALL CULTURE INTO A NATIONWIDE SCOUTING MISSION FOR DOPPELGÄNGERS. HOSTED BY CONTENT CREATORS LIKE LUIS PINHEIRO, MARIANA CAOS & TOMÁS MACHADO WE TOOK 15 LOOKALIKES TO MIAMI.
CLIENT
Galp
BAR OGILVY
Year
2026
Clarice Hasler [Copywriter]
Marta Carrilho [Art Director]
VAMOS FAZER O QUE AINDA NÃO FOI FEITO
RIGHT BEFORE THE WORLDCUP 2026, GALP LAUNCHED ITS MAIN CAMPAIGN EMBRACING A BOLD NATIONWIDE AMBITION: "TO DO WHAT HAS NEVER BEEN DONE BEFORE" ("FAZER O QUE AINDA NÃO FOI FEITO"). FEATURING FOOTBALL STARS BERNARDO SILVA AND RICARDO QUARESMA ALONGSIDE AN ICONIC SONG COVER BY PEDRO ABRUNHOSA, THE MASTER CAMPAIGN SET THE STAGE FOR A COLLECTIVE DREAM: WINNING THE WORLD CUP.
AS A MAIN SPONSOR, GALP NEEDED A SOCIAL MEDIA ACTIVATION THAT TRANSLATED THIS HIGH INSTITUTIONAL AMBITION INTO REAL FAN ENGAGEMENT. WE ASKED: HOW CAN EVERYDAY FANS ALSO DO WHAT HAS NEVER BEEN DONE BEFORE? WE TURNED DIGITAL FEEDS AND FOOTBALL CULTURE INTO A NATIONWIDE SCOUTING MISSION FOR DOPPELGÄNGERS. HOSTED BY CONTENT CREATORS LIKE LUIS PINHEIRO, MARIANA CAOS & TOMÁS MACHADO WE TOOK 15 LOOKALIKES TO MIAMI.
CLIENT
Galp
BAR OGILVY
Year
2026
Clarice Hasler [Copywriter]
Marta Carrilho [Art Director]