O CHIP DA EVOLUÇÃO
O CHIP DA EVOLUÇÃO
BANKING HAS EVOLVED. PEOPLE HAVEN'T ALWAYS REALISED IT. WHILE MANY STILL SEE BANKS AS TRADITIONAL INSTITUTIONS, MILLENNIUM IS CONSTANTLY EVOLVING TO CREATE FASTER, SMARTER AND MORE INTUITIVE DIGITAL EXPERIENCES. OUR CHALLENGE WAS TO MAKE THAT EVOLUTION IMPOSSIBLE TO IGNORE.
HOW? BY BRINGING THE WORLD'S GREATEST SYMBOL OF EVOLUTION INTO THE PRESENT. CHARLES DARWIN BECOMES THE ULTIMATE AUTHORITY TO REVIEW AND APPROVE THE MILLENNIUM APP, WHILE JOSÉ CONDESSA REPRESENTS A NEW GENERATION THAT EXPECTS SMARTER, SIMPLER DIGITAL EXPERIENCES. TOGETHER, THEY SHOW THAT THE NATURAL NEXT STEP FOR BANKING IS DIGITAL.
CLIENT
Millennium BCP
Millennium BCP
BAR OGILVY
BAR OGILVY
Year
2025
2025
JOÃO FREITAS (COPY), ANTÓNIO DUARTE (AD)
JUNIOR ART DIRECTOR
JUNIOR ART DIRECTOR
O CHIP DA EVOLUÇÃO
BANKING HAS EVOLVED. PEOPLE HAVEN'T ALWAYS REALISED IT. WHILE MANY STILL SEE BANKS AS TRADITIONAL INSTITUTIONS, MILLENNIUM IS CONSTANTLY EVOLVING TO CREATE FASTER, SMARTER AND MORE INTUITIVE DIGITAL EXPERIENCES. OUR CHALLENGE WAS TO MAKE THAT EVOLUTION IMPOSSIBLE TO IGNORE.
HOW? BY BRINGING THE WORLD'S GREATEST SYMBOL OF EVOLUTION INTO THE PRESENT. CHARLES DARWIN BECOMES THE ULTIMATE AUTHORITY TO REVIEW AND APPROVE THE MILLENNIUM APP, WHILE JOSÉ CONDESSA REPRESENTS A NEW GENERATION THAT EXPECTS SMARTER, SIMPLER DIGITAL EXPERIENCES. TOGETHER, THEY SHOW THAT THE NATURAL NEXT STEP FOR BANKING IS DIGITAL.
CLIENT
Millennium BCP
BAR OGILVY
Year
2025
JOÃO FREITAS (COPY), ANTÓNIO DUARTE (AD)
JUNIOR ART DIRECTOR
O CHIP DA EVOLUÇÃO
BANKING HAS EVOLVED. PEOPLE HAVEN'T ALWAYS REALISED IT. WHILE MANY STILL SEE BANKS AS TRADITIONAL INSTITUTIONS, MILLENNIUM IS CONSTANTLY EVOLVING TO CREATE FASTER, SMARTER AND MORE INTUITIVE DIGITAL EXPERIENCES. OUR CHALLENGE WAS TO MAKE THAT EVOLUTION IMPOSSIBLE TO IGNORE.
HOW? BY BRINGING THE WORLD'S GREATEST SYMBOL OF EVOLUTION INTO THE PRESENT. CHARLES DARWIN BECOMES THE ULTIMATE AUTHORITY TO REVIEW AND APPROVE THE MILLENNIUM APP, WHILE JOSÉ CONDESSA REPRESENTS A NEW GENERATION THAT EXPECTS SMARTER, SIMPLER DIGITAL EXPERIENCES. TOGETHER, THEY SHOW THAT THE NATURAL NEXT STEP FOR BANKING IS DIGITAL.
CLIENT
Millennium BCP
BAR OGILVY
Year
2025
JOÃO FREITAS (COPY), ANTÓNIO DUARTE (AD)
JUNIOR ART DIRECTOR